Digital Performance Manager
Digital Performance Manager
Leeds, West Yorkshire (2days a week in the office)
£45k-£55k + Excellent Benefits
Are you a talented Digital Performance Manager looking to make a significant impact in the retail industry? Our client, a leading name in the sector, is seeking a skilled professional to join their dynamic digital marketing team.
About the Role:
As a Digital Performance Manager, you will play a pivotal role in driving online sales and achieving ambitious performance goals. Your responsibilities will include:
- Overseeing and optimising various online marketing channels, including paid search (PPC), social media advertising, email marketing, affiliate marketing, and display advertising.
- Implementing robust tracking and analytics tools to measure campaign performance and identify key metrics.
- Analysing data to gain valuable insights into customer behaviour, campaign effectiveness, and areas for improvement.
- Making data-driven optimisations to enhance the performance of marketing campaigns across different channels.
- Calculating and reporting on return on investment (ROI) for each marketing channel.
- Allocating budget effectively across different marketing channels based on performance and ROI.
- Conducting A/B testing to identify the most effective marketing strategies.
- Collaborating closely with other marketing teams to ensure alignment and maximise results.
About You:
- Proven experience in Digital Performance and Optimisation or similar role in a consumer industry.
- Strong understanding of various online marketing channels and platforms.
- Excellent analytical skills and ability to interpret data to drive decision-making.
- A passion for staying up-to-date with the latest trends and best practices in digital marketing.
- Strong communication and interpersonal skills.
- Ability to work effectively in a fast-paced, team-oriented environment.
